FACTORS AFFECTING CONFERENCE PARTICIPATION DECISION-MAKING
Keywords:conference participation; decision-making; academic conference; meeting industry; business travel and tourism
Business travel, as the sector with the fastest growth in the tourism industry globally, has received increased attention from both countries and cities, particularly from emerging destinations. In developing economies, business travel, including attending meetings, conferences, incentives and other business events, often plays a leading role in the growth of the wider travel and tourism sector. Therefore, tourism authorities and convention bureaus at the national and city levels have been struggling to attract international conferences and a larger number of participants to conferences. Understanding factors, which appear to be important in the conference participation decision-making process, can help conference organizers and destinations to attract more participants and thus gain more benefit from this growing sector of the tourism industry. Therefore, this study aims to examine factors affecting the conference participation decision-making from the academics' perspective. Furthermore, it investigates how different socio-demographic characteristics of the respondents influence the extracted factors of the conference participation decision-making process. The data was collected from the academics employed at the University of Novi Sad in Serbia. The findings reveal six dimensions of conference participation decision-making: destination stimuli, costs and destination accessibility, educational and professional opportunities, intervening opportunities, location factors, and conference factors. The results also show that there are statistically significant differences in some extracted factors between respondents of different gender, age, education level, and academic position, while the frequency of participation in international conferences does not influence the factors. The results could be of interest to all stakeholders in the business travel and tourism industry.
Aktas, G., & Demirel, B. (2019). The genuine needs of conference attendees: an analysis by the modern quality function deployment. International Journal for Quality Research, 13(1), 13–32. https://doi.org/10.24874/IJQR13.01-02
Beardsley, M., Jung, S., Kim, H., & Kim, Y.-S. (2019). Tourism Experiences during a Convention: A Case Study from South Korea. Tourism Analysis, 24(1), 81–86. https://doi.org/10.3727/108354219X15458295631981
Crouch, G. I., Del Chiappa, G., & Perdue, R. R. (2019). International convention tourism: A choice modelling experiment of host city competition. Tourism Management, 71, 530–542. https://doi.org/10.1016/j.tourman.2018.10.002
Davidson, R. (2010). What Does Generation Y want from Conferences and Incentive Programmes? Implications for the Business Tourism Industry. In I. Yeoman, C. H. Hsu, K. Smith, & S. Watson (Eds.), Tourism and demography (pp. 115–129). Oxford, UK: Goodfellow Publishers.
Davidson, R., & Rogers, T. (2006). Marketing Destinations and Venues for Conferences, Conventions and Business Events. Oxford, UK: Elsevier Butterworth-Heinemann.
German Convention Bureau. (2013). Meetings and Conventions 2030: A study of megatrends shaping our industry. Retrieved from https://www.gcb.de/fileadmin/GCB/Information/Trends_and_Studies/Future/GCBZukunftsstudie2013_Management_Summary_en.pdf
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis (5th Ed.). New Jersey, NJ: Prentice Hall.
Hair, J. F. Jr., Money, A. H., Samouel, P., & Page, M. (2007). Research methods of business. Chichester, UK: John Wiley & Sons.
Han, H., & Hwang, J. (2017). What motivates delegates’ conservation behaviors while attending a convention? Journal of Travel & Tourism Marketing, 34(1), 82–98. https://doi.org/10.1080/10548408.2015.1130111
Han, H., Lee, S., Al-Ansi, A., Kim, H. C., Ryu, H. B., Kim, J. J., & Kim, W. (2019). Convention Tourism and Sustainability: Exploring Influencing Factors on Delegate Green Behavior that Reduce Environmental Impacts. Sustainability, 11(14), 3903. https://doi.org/10.3390/su11143903
Huang, Y. L., & Lee, Y. H. (2017). Understanding Participator Patterns and Trends to Convention Destination. International Journal of Performance Measurement, 7(2), 27–42. Retrieved from http://performancesforum.org/ijpm_table_of_contents%20Volume%207_%20Number%202_%20December%202017_info_02.html
Hinton, P. R., McMurray, I., & Brownlow, C. (2014). SPSS explained (2nd Ed.). Hove, UK: Routledge. International Congress and Convention Association. (2018). A Modern History of International Association Meetings – Update. Retrieved from http://www.iccaworld.org
Jung, S., & Tanford, S. (2017). What contributes to convention attendee satisfaction and loyalty? A meta-analysis. Journal of Convention & Event Tourism, 18(2), 118–134. http://dx.doi.org/10.1080/15470148.2017.1290565
Liang, H. C. K, & Latip, H. A. (2018). Factors Affecting Attendees’ Decision-Making in Convention Tourism Industry. Advanced Science Letters, 24(6), 4414–4420(7). https://doi.org/10.1166/asl.2018.11616
MacCallum, R. C., Widaman, K. F., Preacher, K. J., & Hong, S. (2001). Sample size in factor analysis: The role of model error. Multivariate Behavioral Research, 36(4), 611–637. https://doi.org/10.1207/S15327906MBR3604_06
Mair, J., & Thompson, K. (2009). The UK association conference attendance decision-making process. Tourism Management, 30(3), 400–409. https://doi.org/10.1016/j.tourman.2008.08.002
Mair, J., Lockstone-Binney, L., & Whitelaw, P. A. (2018). The motives and barriers of association conference attendance: Evidence from an Australasian tourism and hospitality academic conference. Journal of Hospitality and Tourism Management, 34, 58–65. https://doi.org/10.1016/j.jhtm.2017.11.004
Malekmohammadi, A., Mohamed, B., & Ekiz, E. H. (2011). An Analysis of Conference Attendee Motivations: Case of International Conference Attendees in Singapore. Journal of Travel and Tourism Research, 11(1), 50–64. Retrieved from https://www.academia.edu/2460081/An_Analysis_of_Conference_Attendee_Motivations_Case_of_International_Conference_Attendees_in_Singapore
McCabe, V., Poole, B., Weeks, P., & Leiper, N. (2000). The Business and Management of Conventions. Milton, Australia: John Wiley and Sons.
Oppermann, M. (1996). Convention destination images: analysis of association meeting planners' perceptions. Tourism Management, 17(3), 175–182. https://doi.org/10.1016/0261-5177(96)00004-0
Oppermann, M., & Chon, K.-S. (1997). Convention Participation Decision-making Process. Annals of Tourism Research, 24(1), 178–191. https://doi.org/10.1016/S0160-7383(96)00049-7
Rittichainuwat, N. B., Beck, J. A., & Lalopa, J. (2001). Understanding motivators, inhibitors and facilitators of association members in attending international conferences. Journal of Convention and Exhibition Management, 3(3), 45–62. https://doi.org/10.1300/J143v03n03_04
Sá, M. J., Ferreira, C. M., & Serpa, S. (2019). Virtual and Face-To-Face Academic Conferences: Comparison and Potentials. Journal of Educational and Social Research, 9(2), 35–47. https://doi.org/10.2478/jesr-2019-0011
Scott, S., Ogbeide, G. C., & Fenich, G. G. (2019). Millennial subgroups’ attendance and participation in events. Event Management. https://doi.org/10.3727/152599518X15403853721286
Severt, D., Wang, Y., Chen, P., & Breiter, D. (2007). Examining the motivation, perceived performance and behavioral intentions of conventions attendees: Evidence from a regional conference. Tourism Management, 28(2), 399–408. https://doi.org/10.1016/j.tourman.2006.04.003
United Nations World Tourism Organization & European Travel Commission. (2015). The Decision-making Process of Meetings, Congresses, Conventions and Incentives Organizers. Madrid, Spain: UNWTO.
World Travel & Tourism Council. (2017). Maximising Opportunities for Business Travel Growth [Report]. Retrieved from https://www.wttc.org/publications/2017/p4g-white-paper-maximising-opportunities-for-business-travel-growth/
Yoo, J. J. E., & Chon, K. (2008). Factors Affecting Convention Participation Decision-Making: Developing a Measurement Scale. Journal of Travel Research, 47(1), 113–122. https://doi.org/10.1177/0047287507312421
Zhang, H. Q., Leung, V., & Qu, H. (2007). A refined model of factors affecting convention participation decisionmaking. Tourism Management, 28(4), 1123–1127. https://doi.org/10.1016/j.tourman.2006.07.008
Zhang, T. (2010). A study on motivation of meeting and exhibition Attendees in Macao. In J. M. Shaeffer (Ed.), 2010 International Conference on Management and Service Science (pp. 1–4). https://doi.org/10.1109/ICMSS.2010.5577043
How to Cite
Copyright (c) 2016 Vanja Pavluković, Marija Cimbaljević
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.