TOURISM ENTREPRENEURSHIP AND INDUSTRIAL RESTRUCTURING: GLOBE NATIONAL AND ORGANIZATIONAL CULTURE DIMENSIONS

Milena  Nedeljković Knežević; Olga  Hadžić; Sladjana  Nedeljković; James  Kennell

doi:10.2298/IJGI2001015N

Authors

Milena Nedeljković Knežević University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad
Olga Hadžić Deceased
Sladjana Nedeljković Electric Power Industry of Serbia, RB Kolubara, Lazarevac
James Kennell University of Greenwich, Faculty of Business, Department of Marketing, Events and Tourism, London

DOI:

https://doi.org/10.2298/IJGI2001015N

Keywords:

GLOBE cultural dimensions, organizational culture, national culture, entrepreneurial activities

Abstract

National culture can influence entrepreneurship by creating a specific cultural framework that defines the possibilities for the recognition of opportunities for entrepreneurial activities, as well as their social desirability. Very large corporations, especially those that dominate a region, also have their own organizational cultures, which in turn influence local social culture, and which can constitute a specific subculture within society. The “Kolubara” mine is the largest in Serbia, employing more than 11,000 workers. As most of its employees are living close to its headquarters, the small town of Lazarevac (Central Serbia), the culture nurtured within this organization and among its employees is heavily intertwined with the social culture of the inhabitants of the town. The GLOBE (Global Leadership and Organizational Behavior Effectiveness) approach was used to investigate the relation between this organizational culture and national culture, by measuring the nine GLOBE cultural dimensions of the “Kolubara” employees and of the inhabitants of Lazarevac. The results of this are discussed and analyzed in the context of the ongoing economic transformation in many post-socialist economies. This study highlights the readiness of the people of small industrial towns, such as Lazarevac, to adapt to this ongoing transition and to undertake entrepreneurial activities in tourism during periods of industrial restructuring and the growth of service industries in former industrial areas.

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