WHAT FACTORS DO TOURISTS CONSIDER MOST IMPORTANT WHEN EVALUATING THE COMPETITIVENESS OF TOURISM? THE FOCUS ON DEVELOPING ECONOMY

Marija Cimbaljević; Aleksa Panić; Sanja Kovačić; Miroslav Knežević; Vanja Pavluković

doi:10.2298/IJGI240814015C

WHAT FACTORS DO TOURISTS CONSIDER MOST IMPORTANT WHEN EVALUATING THE COMPETITIVENESS OF TOURISM? THE FOCUS ON DEVELOPING ECONOMY

Authors

Marija Cimbaljević University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad
Aleksa Panić Singidunum University, Faculty of Tourism and Hospitality Management, Belgrade
Sanja Kovačić University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad
Miroslav Knežević Singidunum University, Faculty of Tourism and Hospitality Management, Belgrade
Vanja Pavluković University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad

DOI:

https://doi.org/10.2298/IJGI240814015C

Keywords:

tourism destination competitiveness, tourists’ perspective, developing economy, Serbia

Abstract

Tourism is a critical driver of economic growth in developing countries, where it often serves as a primary source of international revenue, job creation, and infrastructure development. Understanding the factors of tourism competitiveness is essential because it highlights the strengths and opportunities of a destination, helping it stand out in a competitive global market. By improving competitiveness, destinations can attract more visitors, promote sustainable economic development, and enhance the quality of life for local residents. Competitiveness in tourism also supports cultural preservation and environmental conservation, contributing to a balanced and resilient local economy. The objective of this study is to determine the main factors that impact the competitiveness of Serbia as a tourism destination, focusing specifically on tourists’ viewpoints. Through a comprehensive methodology, the research develops a tailored model for evaluating tourism destination competitiveness (TDC) in a developing economy context. The results highlight the significance of Serbia’s natural and cultural heritage, service quality, accessibility, technology, marketing, and sustainability as critical dimensions of its TDC. The study’s originality lies in its tourist-centered approach to TDC, which offers valuable recommendations for policymakers and destination management organizations (DMOs) in Serbia. This research adds to the existing literature by introducing an innovative, tourist-focused model that provides practical insights for improving tourism competitiveness in emerging markets.

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Published

2025-02-20

How to Cite

Cimbaljević, M., Panić, A., Kovačić, S., Knežević, M., & Pavluković, V. (2025). WHAT FACTORS DO TOURISTS CONSIDER MOST IMPORTANT WHEN EVALUATING THE COMPETITIVENESS OF TOURISM? THE FOCUS ON DEVELOPING ECONOMY . Journal of the Geographical Institute “Jovan Cvijić” SASA, 75(1), 67–85. https://doi.org/10.2298/IJGI240814015C